BA 205 - Internet Marketing

(3/3)

BA 205 introduces the student to the exciting world of Internet marketing and the Internet marketing process from both an historical and a research perspective. This course will introduce important concepts in Internet marketing and help the student see the Internet marketing process through the eyes of the business professional and entrepreneur. In addition this course will help the student understand Internet marketing’s impact on traditional and modern business models. This course will help the student learn how to succeed in a digital economy.