Mar 29, 2024  
2011-2013 Catalog-EXPIRED 
    
2011-2013 Catalog-EXPIRED [ARCHIVED CATALOG]

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BA 170 - Principles of Retailing

(3/3)
The principles of retailing in a competitive economy. Course examines the necessary considerations in starting a retail business. Determination of store locations and layouts, buying techniques, organizing and staffing, and store security. Aspects of consumer buying behavior, retail advertising, and personal selling are included.



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