JR 266 - Fundamentals of Public Relations

(3/3)

Fundamentals of Public Relations offers an examination of the role of public relations in society, business, and government. The course will provide a historical perspective on the development of the PR practice, examine career options in the fi eld, and explore the planning and implementation of public relations campaigns through readings, lectures, group discussions, case studies, hands-on exercises, and presentations. The class serves as an introductory class for those interested in pursuing PR as a course of study or career, but also serves as general elective credit for any student wishing to better understand the impact of PR in society.