Nov 30, 2020  
2011-2013 Catalog 
    
2011-2013 Catalog [ARCHIVED CATALOG]

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BA 276 - Business Innovation

(4/4)
This course introduces the student to the exciting world of innovators, inventors, and idea people who are creating new products, services, and processes. Innovators are the key driving force impacting economic development in the world. This course introduces the student to business innovation and the innovation process from both historic and research perspectives. The role and nature of business innovation is to help take creative ideas and inventions to the next level of business implementation and application, in other words, real-market solutions. Business innovation is the process of commercializing ideas and inventions. That process is driven by an individual’s ability to leverage both critical and creative thinking skills. This course will introduce important concepts in business innovation and help the student see the business innovation process through the eyes of the business manager. The outlook for entrepreneurs and innovators continues to be strong. Companies are looking for people with an entrepreneurial mindset and innovative thinking skills.



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