Dec 03, 2020  
2011-2013 Catalog 
    
2011-2013 Catalog [ARCHIVED CATALOG]

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BA 272 - Marketing Problems

(3/3)
Prerequisites: BA 270  – The course will provide the student with a variety of case problems and marketing situations varied in content and mode of presentation. Cases will deal with all sizes of companies, multinational to small proprietorship products and services; profit and nonprofit organizations. Participants will design and execute a marketing research project as integral part of their classroom responsibility.



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