BA 270 - Marketing

Credit Hours: 3
Contact Hours: 3

Prerequisites/Other Requirements: None

English Prerequisites: None

Math Prerequisites: None

Corequisites: None

Description: This course introduces students to the exciting world of marketing and the marketing process, including the role and nature of marketing as a mechanism for creating new customers, products, and services. Students learn how to see the marketing process through the eyes of the marketing professional and develop winning marketing strategies to exceed customer expectations. Students learn to develop product, price, promotion, and distribution channel strategies. This course includes consumer buying behavior, product concepts, international and service marketing, ethics, and the future of marketing.

Department Consent: No Department Consent Required

General Education Distribution Category Met: None