BA 170 - Principles of Retailing

Credit Hours: 3
Contact Hours: 3

Prerequisites/Other Requirements: None

English Prerequisites: None

Math Prerequisites: None

Corequisites: None

Description: This course introduces students to the exciting world of retail and the competitive retail industry. Students learn principles of retailing, types of retailers, franchising, multichannel and omnichannel retailing, customer buying behavior, retail marketing, location and site selection, merchandise management, supply chain, retail advertising, store design and layout, and customer experience.

Department Consent: No Department Consent Required

General Education Distribution Category Met: None