BA 174 - Advertising

Credit Hours: 3
Contact Hours: 3

Prerequisites/Other Requirements: None

English Prerequisites: None

Math Prerequisites: None

Corequisites: None

Description: This course introduces the student to the exciting world of advertising and idea people who are creating advertising and integrated communications. Students learn the role of the advertising agency; copy structure; trademarks; illustrations; layout; market research; advertising production; and use of newspapers, magazines, radio, television, outdoor advertising, direct mail, display, and packaging.

Department Consent: No Consent

General Education Distribution Category Met: None