BA 170 - Principles of Retailing

Credit Hours: 3
Contact Hours: 3

Prerequisites/Other Requirements: None

English Prerequisites: None

Math Prerequisites: None

Corequisites: None

Description: This course focuses on the principles of retailing in a competitive economy. The course examines the considerations necessary to starting a retail business. Determination of store locations and layouts, buying techniques, organizing and staffing, and store security is emphasized. Aspects of consumer buying behavior, retail advertising, and personal selling are included.

Department Consent: No Consent

General Education Distribution Category Met: None