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Dec 13, 2024
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BA 170 - Principles of Retailing Credit Hours: 3 Contact Hours: 3 Prerequisites/Other Requirements: None
English Prerequisites: None
Math Prerequisites: None
Corequisites: None Description: This course focuses on the principles of retailing in a competitive economy. The course examines the considerations necessary to starting a retail business. Determination of store locations and layouts, buying techniques, organizing and staffing, and store security is emphasized. Aspects of consumer buying behavior, retail advertising, and personal selling are included.
Department Consent: No Consent General Education Distribution Category Met: None
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