BA 174 - Advertising

Credits: 3
Contact Hours: 3

Prerequisites: None

Corequisites: None

College Level Prerequisites: None

Description: The role of the advertising agency; copy structure; trademarks; illustrations; layout; market research; advertising production; and use of newspapers, magazines, radio, television, outdoor advertising, direct mail, display, and packaging.

Department Consent: No Consent

General Education Distribution Category Met: None