BA 170 - Principles of Retailing

Credits: 3
Contact Hours: 3

Prerequisites: None

Corequisites: None

College Level Prerequisites: None

Description: This course focuses on the principles of retailing in a competitive economy. The course examines the considerations necessary to starting a retail business. Determination of store locations and layouts, buying techniques, organizing and staffing, and store security is emphasized. Aspects of consumer buying behavior, retail advertising, and personal selling are included.

Department Consent: No Consent

General Education Distribution Category Met: None