BA 106 - Starting a Business

(3/3)

The course centers on the business planning process’ opportunity recognition, business concept development, feasibility testing, and the Business Plan. The Business Plan for a new venture includes four major sections: Management and Organization Plan, Product/Service Plan, Marketing Plan, and Financial Plan. Students gain the knowledge, skills, concepts, and strategies relevant for start-up and early-stage entrepreneurs. A practical, hands-on approach encourages students to immerse themselves in the vision, research, and planning aspects of a new venture.