BA 272 - Marketing Problems

Credit Hours: 3
Contact Hours: 3

Prerequisites/Other Requirements: BA 270 (D- or Higher)

English Prerequisites: None

Math Prerequisites: None

Corequisites: None

Description: This course introduces students to the exciting world of marketing by analyzing a variety of real-world marketing situations and case problems. Marketing situations and cases will deal with all sizes of companies, domestic and global situations; profit and nonprofit organizations. Students learn the process of identifying the business problem, offering potential solutions, articulating the advantages and disadvantages of potential solutions, and proposing the recommended solution to the business problem.

Department Consent: No Department Consent Required

General Education Distribution Category Met: None