CRB 205 - Craft Brewery Taproom Business Operations and Management

Credits: 5
Contact Hours: 10

Prerequisites: None

Corequisites: None

College Level Prerequisites: None

Description: In this course, students integrate knowledge and skills learned in previous courses with proper beer and foodservice protocol and etiquette in the planning, organization, operation, promotion, and management of the GRCC Brewing Company facility. Additional course topics include point of sale (POS) system operations and report generation, selection of practical social media marketing concepts, menu sales techniques, menu knowledge, and proper suggestive selling to increase traffic and sales in a taproom/brewpub. Laws that govern the sale of alcoholic beverages and proper procedures for managing alcoholic beverages are covered, including storage, service, purchasing, and cash handling. Students will demonstrate the appropriate methods for pairing craft brewed beverages with food and integrate proper beer and food service protocol and etiquette.

Department Consent: Department Consent

General Education Distribution Category Met: None