BA 272 - Marketing Problems

Credits: 3
Contact Hours: 3

Prerequisites: BA 270

Corequisites: None

College Level Prerequisites: None

Description: The course will provide the student with a variety of case problems and marketing situations varied in content and mode of presentation. Cases will deal with all sizes of companies, multinational to small proprietorship products and services; profit and nonprofit organizations. Participants will design and execute a marketing research project as integral part of their classroom responsibility.

Department Consent: No Consent

General Education Distribution Category Met: None