Oct 20, 2020  
2015-2016 Catalog 
2015-2016 Catalog [ARCHIVED CATALOG]

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BA 170 - Principles of Retailing

Credits: 3
Contact Hours: 3
Prerequisites: None

Corequisites: None

College Level Prerequisites: None
Description: The principles of retailing in a competitive economy. Course examines the necessary considerations in starting a retail business. Determination of store locations and layouts, buying techniques, organizing and staffing, and store security. Aspects of consumer buying behavior, retail advertising, and personal selling are included.

Department Consent: No Consent
General Education Distribution Category Met: None

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