BA 170 - Principles of Retailing

Credits: 3
Contact Hours: 3

Prerequisites: None

Corequisites: None

College Level Prerequisites: None

Description: The principles of retailing in a competitive economy. Course examines the necessary considerations in starting a retail business. Determination of store locations and layouts, buying techniques, organizing and staffing, and store security. Aspects of consumer buying behavior, retail advertising, and personal selling are included.

Department Consent: No Consent

General Education Distribution Category Met: None