Pre-Marketing, A.B. (3+1, Davenport University)

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Academic Program Code: 688

This program is designed to offer a clear pathway for students wanting to transfer into a bachelor’s degree program in Marketing at Davenport University. Among the jobs that a bachelor’s degree recipient in this field may consider are marketing operations, marketing strategy planning, and customer relations, assistant marketing manager, marketing manager, assistant product manager, product manager, distribution and logistics manager, pricing manager, promotions manager, client relations manager, account based manager, sales director, sales manager, marketing and sales executive, assistant sales manager, public relations manager, event manager, customer experience manager, integrated communications manager, advertising manager, brand strategist, chief marketing officer, content creator, creative director, digital marketing director, social media manager, email marketing manager, public relations officer, social media manager. This pathway also serves entrepreneurs ready to learn how to start their own business, analyze markets, customer acquisition and retention, product and service development, and overall marketing operations for the enterprise.

By declaring this Articulated Pre-Professional program, students are on track to graduate from GRCC and transfer to Davenport University to major in Marketing.

General Transfer Notes

The coursework needed to complete this program is listed below. The courses transfer and satisfy requirements at Davenport University.

Students should contact Davenport to obtain additional detailed information about transfer requirements. Davenport ultimately makes the decisions about how each course will be used to meet the bachelor’s degree requirements. Students should also review the specific admission requirements for Davenport University and this Davenport program.

GRCC advisors and faculty are available to help students navigate transfer resources and create an individualized transfer plan, including selection of elective courses, which meets all GRCC and Davenport University requirements.

Graduates of this program will earn an Associate of Business degree from GRCC.

General Education Courses

Select a minimum of 15 credit hours of coursework from the General Education course list. Select coursework as directed below. Use transfer resources available and advising to select coursework based on Davenport University requirements

English Composition and Communications

EN 101 - English Composition I Credit Hours: 3
EN 102 - English Composition II Credit Hours: 3

Humanities

Select one (1) Humanities General Education Elective.

Humanities General Education - Elective Credit Hours: varies by course

Social Sciences

Select one (1) Social Sciences General Education Elective.

Social Sciences General Education - Elective Credit Hours: varies by course

Natural Sciences and Mathematics

Select one (1) Mathematics General Education Elective.

Mathematics General Education - Elective Credit Hours: varies by course

General Education Total Credit Hours

15 (minimum)

Program Courses

BA 103 - Introduction to Business Credit Hours: 4
BA 144 - Applied Excel in Business Credit Hours: 3
OR
CIS 156 - Microsoft Excel Credit Hours: 3
BA 172 - Sales Credit Hours: 3
BA 207 - Business Law I Credit Hours: 3
BA 241 - Introduction to Project Management Credit Hours: 3
BA 256 - Principles of Accounting I Credit Hours: 4
BA 257 - Principles of Accounting II Credit Hours: 4
BA 270 - Marketing Credit Hours: 3
BA 283 - Business Management Credit Hours: 3
CIS 224 - Introduction to Systems Analysis Credit Hours: 3
COM 131 - Fundamentals of Public Speaking Credit Hours: 3
EC 251 - Principles of Macroeconomics Credit Hours: 3
EC 252 - Principles of Microeconomics Credit Hours: 3
Select one (1) course from the list below.
AN 210 - Introduction to Cultural Anthropology Credit Hours: 3
SO 254 - Social Problems Credit Hours: 3
SO 260 - Race and Ethnicity Credit Hours: 3
Select one (1) course from the list below.
BA 209 - Issues in Business Ethics Credit Hours: 3
PL 205 - Introduction to Ethics Credit Hours: 3
PL 209 - Business Ethics Credit Hours: 3
Select one (1) course from the list below.
BA 254 - Introduction to Statistics with Applied Models Credit Hours: 3
MA 215 - Statistics Credit Hours: 4
PY 281 - Introduction to Statistics Credit Hours: 4

Program Elective Courses

Select a minimum of six (6) courses from the list below.

BA 105 - Entrepreneurship Credit Hours: 3
BA 170 - Principles of Retailing Credit Hours: 3
BA 174 - Advertising Credit Hours: 3
BA 204 - Electronic Commerce Credit Hours: 3
BA 272 - Marketing Problems Credit Hours: 3
BA 276 - Business Innovation Credit Hours: 4
BA 286 - Small Business Management Credit Hours: 3
CIS 120 - Digital Imaging for Computer Information Systems Credit Hours: 3
CIS 148 - HTML Essentials Credit Hours: 3
COM 266 - Fundamentals of Public Relations Credit Hours: 3

Open Elective Courses

The remaining number of courses needed to complete the program will depend on the number of credit hours still needed to reach the 90 credits required for graduation. Course selections should be made based on degree, major, minor, or academic interest at Davenport University.

The following GRCC Courses are recommended Open Electives:

BA 106 - Starting a Business Credit Hours: 3
BA 201 - Business Communication Credit Hours: 3