EXS 201 - Introduction to Sport Management Description This course provides an overview of the foundational aspects of sport management in the sports, exercise/fitness, and recreation industry. Students learn about the structure and function of sports organizations (legal, ethical, sociocultural, historical, political, and psychological) and gain an understanding of the professional preparation and career opportunities. Credit Hours: 3 Contact Hours: 3 Prerequisites/Other Requirements: None English Prerequisite(s): None Math Prerequisite(s): None Course Corequisite(s): None Academic Program Prerequisite: None Consent to Enroll in Course: No Department Consent Required Dual Enrollment Allowed?: Yes Number of Times Course can be taken for credit: 1 Programs Where This Course is a Requirement: Pre-Recreation/Sport Management, A.A. (Western Michigan University), Pre-Sport Management, A.A. (Grand Valley State University) General Education Requirement: None General Education Learner Outcomes (GELO): NA Course Learning Outcomes: 1. Differentiate between the various functional areas of sport management.
2. Describe the organizational and managerial foundations of sport management.
3. Identify the historical, sociological, cultural, legal, ethical, and psychological foundations of sport management.
4. Identify current trends and issues in sport management.
5. Understand the current trends or themes in research about sport management.
6. Demonstrate an understanding of professional preparation in sport management.
7. Demonstrate an appreciation for the discipline it takes to work in the sports management industry.
8. Demonstrate understanding of Sports Marketing.
9. Identify the different options within sport and recreation careers, and recognize which area(s) are best suited to one’s own skill set and interests.
10. Differentiate between the various challenges of sport at the recreational, youth, intercollegiate, professional, and international levels.
11. Understand the role of context, audience, and purpose when developing a communication.
12. Create and/or organize data and information into meaningful patterns in order to interpret and draw inferences from it.
13. Identify ethical dilemmas associated with environmental, social, or cultural issues.
14. Make connections between academic learning at GRCC and the knowledge and skills necessary for careers of interest.
15. Use appropriate posture, gestures, eye contact, and vocal expressiveness to effectively communicate information.
16. Clearly and completely state and describe a problem/issue.
17. Develop a plan to implement a solution to a problem or issue. Course Outline: I. Introduction to Sport Management
A. Managing Sport
1. Defining Sport and Sport Management
2. Nature and Scope of the Sport Industry
3. Unique Aspects of Sport Management
4. Sport Management Competencies
5. Future Challenges and Opportunities
6. Learning Aids
B. Developing a Professional Perspective
1. Professional Preparation
2. Professional Attitude
3. Career Planning and Management
4. Information for Occupational Success
5. Learning Aids
C. Historical Aspects of the Sport Business Industry
1. Historical Aspects of Commercialization in Sport
2. Historical Aspects of the Sport Market
3. Critical Thinking in the History of the Sport Business Industry
4. Ethics in the History of the Sport Business Industry
5. Learning Aids
D. Management Concepts and Practice in Sport Organizations
1. Organization Defined
2. Organizational Environment
3. Organizational Effectiveness
4. Organizational Structure
5. Organizational Design
6. Structure and Design of Sport Organizations
7. Strategy
8. Organizational Culture
9 Organizational Change
10. Critical Thinking in Sport Organizations
11. Ethics in Sport Organizations
12. Learning Aids
E. Managing and Leading in Sport Organizations
1. Theoretical Approaches to Management
2. Management Functions
3. Managerial Skills
4. Leadership
5. Decision Making, Authority, and Power
6. Human Resource Management
7. Organizational Diversity
8. Critical Thinking in Sport Managing and Leading
9. Ethics in the Leadership of Sport Organizations
10. Learning Aids
II. Selected Sport Management Sites
A. Community and Youth Sport
1. Origins of Community Sport
2. Youth Sport History
3. Definition of Community Sport
4. Size and Scope of Community Sport
5. Types of Community Sport Organizations
6. Management Challenges
7. Adult Community Sport Offerings
8. Youth Sport Offerings
9. Critical Thinking in Youth and Community Sport
10. Ethics in Community and Youth Sport
11. Learning Aids
B. Interscholastic Athletics
1. Arrival of Interscholastic Athletics
2. Governance of Interscholastic Athletics
3. Value of Interscholastic Athletics Programs
4. Participation Numbers
5. Operating Models
6. Careers in Interscholastic Athletics
7. Issues Facing Interscholastic Athletics
8. Critical Thinking in Interscholastic Athletics
9. Ethics in Interscholastic Athletics
10. Learning Aids
C. Intercollegiate Athletics
1. Origins of Intercollegiate Athletics Governance
2. College Sport Finance
3. Intercollegiate Athletics Administrators
4. Thinking in Intercollegiate Athletics
5. Ethics in Intercollegiate Athletics
6. Learning Aids
D. Professional Sport
1. Historical Aspects of Professional Sport
2. Unique Aspects of Professional Sport
3. Revenue Sources for Professional Sport Teams
4. Future Challenges Facing Professional Sport
5. Career Opportunities in Professional Sport
6. Critical Thinking in Professional Sport
7. Ethics in Professional Sport
8. Learning Aids
E. Sport Management and Marketing Agencies
1. Functions of Sport Management and Marketing Agencies
2. Types of Sport Management and Marketing Agencies
3. Careers in Agencies
4. Challenges Facing Agencies
5. Critical Thinking in Agency Activities
6. Ethical Issues in Sport Management and Marketing Agencies
7. Learning Aids
F. Sport Tourism
1. Tourism and the Tourism Industry
2. Defining Sport Tourism
3. Sustainability and Sport Tourism
4. Critical Thinking in Sport Tourism
5. Ethics in Sport Tourism
6. Learning Aids
III. Selected Sport Management Functions
A. Sport Marketing
1. Defining Sport Marketing
2. Developing a Sport Marketing Plan
3. Market Research
4. Critical Thinking in Sport Marketing
5. Ethics in Sport Marketing
6. Learning Aids
B. Sport Consumer Behavior
1. Understanding the Individual as a Sport Consumer
2. Group Influences on the Sport Consumer
3. Situational Influences on the Sport Consumer
4. Consumer Decision Making in Sport
5. Sport Consumer Behavior Challenges and Issues
6. Critical Thinking in Sport Consumer Behavior
7. Ethics in Sport Consumer Behavior
8. Learning Aids
C. Communication in the Sport Industry
1. Theoretical Framework of Sport Communication
2. Strategic Sport Communication Model
3. Media Relations in Sport
4. Community Relations in Sport
5. Critical Thinking in Sport Communication
6. Ethics in Sport Communication
7. Learning Aids
D. Finance and Economics in the Sport Industry
1. Current Financial Situation of US Professional Sport
2. Current Financial Situation of US College Athletics
3. Economics of Sport
4. Overview of Financial Management
5. Sources of Revenues and Expenses for Sport Organizations
6. Careers in Financial Management for Sport Organizations
7. Critical Thinking in Sport Finance and Economics
8. Ethics in Sport Finance and Economics
9. Learning Aids
E. Sport Facility and Event Management
1. Types of Facilities
2. Facility Management
3. Event Management
4. Critical Thinking in Sport Facility and Event Management
5. Ethics in Sport Facility and Event Management
6. Learning Aids
IV. Current Challenges in Sport Management
A. Legal Considerations in Sport Management
1. Basics of Law
2. US Constitution
3. Federal Legislation
4. State Legal Systems
5. Summary of Fundamental Sport Law Components
6. Future Challenges
7. Critical Thinking in Sport Law
8. Ethics in Sport Law
9. Learning Aids
10. Title IX
B. Sociological Aspects of Sport
1. Social Significance of Sport
2. Benefits of Sport
3. Dark Side of Sport
4. Sport as a Vehicle for Social Transformation
5. Implications for Sport Managers
6. Critical Thinking in Sport Sociology
7. Ethics in Sport Sociology
8. Learning Aids
C. A North American Perspective on International Sport
1. What is International Sport?
2. Expansion of International Sport
3. Current Issues in International Sport
4. Essentials for Aspiring International Sport Managers
5. Forecasting the Future: International Sport
6. Critical Thinking in International Sport
7. Ethics in International Sport
8. Learning Aids
D. Sport Management Research
1. Research Questions
2. Why Sport Managers Need to Understand Research
3. What is Sport Management Research?
4. Key Concepts
5. Current Challenges in Sport Management Research
6. Future of Sport Management Research
7. Critical Thinking in Sport Management Research
8. Ethics in Sport Management Research
9. Learning Aids Approved for Online and Hybrid Delivery?: Yes Instructional Strategies: Readings/Lecture: 30-50%
Class Discussions and Participation: 30-50%
Research Projects and Assignments: 20-40% Mandatory Course Components: Common Syllabus
Group Discussion and Projects based on Sports Management in Field of Sports and Recreation
Research and Assignments related to field of Sport Management Equivalent Courses: None Accepted GRCC Advanced Placement (AP) Exam Credit: None AP Min. Score: None Name of Industry Recognize Credentials: None
Course prepares students to seek the following external certification: No Course-Specific Placement Test: None Course Aligned with ARW/IRW Pairing: IRW 97, IRW 98, IRW 99 Mandatory Department Assessment Measures: None Course Type: Program Requirement- Offering designed to meet the learning needs of students in a specific GRCC program. Course Format: Lecture - 1:1 Total Lecture Hours Per Week: 3 People Soft Course ID Number: 103623 Course CIP Code: 31.05 Maximum Course Enrollment: 24 General Room Request: Ford Field House Lecture Room 212, 213, 214 or Science Building Room High School Articulation Agreements exist?: No If yes, with which high schools?: NA Non-Credit GRCC Articulation Agreement With What Area: No Identify the Non Credit Programs this Course is Accepted: NA
School: School of Health & Exercise Science Department: Exercise Science Discipline: EXS Faculty Credential Requirements: Master’s Degree (GRCC general requirement), Other (list below) Faculty Credential Requirement Details: Masters Degree in Physical Education, Sports Administration, Exercise Science, or closely related field Certification
Instructor must be a certified online instructor to teach online course Major Course Revisions: N/A Last Revision Date Effective: 20220211T18:28:58 Course Review & Revision Year: 2026-2027
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