BA 286 - Small Business Management

1. Evaluate the nature and importance of entrepreneurs.
2. Define what a small business is.
3. Explain what is involved in the entrepreneurial lifestyle.
4. Distinguish between the roles of entrepreneurs and small business managers.
5. List examples of how small businesses contribute to the marketplace and the economy.
6. Explain the importance of entrepreneurial integrity and ethics.
7. Discuss the characteristics and challenges of a family business.
8. Identify and assess business, marketing, human resource, and location plans.
9. Discuss the importance of building customer relationships.
10. Seek out experts, resources, research, etc. to support the students’ own small business and entrepreneurial interests.
11. Consider the context, costs, benefits and consequences of potential solutions to problems or issues. 
12. Use high-quality, credible, relevant sources to support writing. 

II. Starting from Scratch or Joining an Existing Business



   A. Getting Started



   B. Franchising and Buyouts



   C. The Family Business

III. Developing the New Venture Business Plan



   A. The Business Plan: Visualizing the Dream



   B. The Marketing Plan



   C. The Human Resource Plan: Managers, Owners, Allies, and Directors



   D. The Location Plan

IV. Focusing on the Customer: Marketing Growth Strategies



   A. Building Customer Relationships



   B. Product and Supply Chain Management



   C. Pricing and Credit Decisions

 

Facilitated Class Discussion: 10-50%

Student Presentations and Q & A: 0-30%

Group Work: 0-30%
Mandatory Course Components:
None
Equivalent Courses:
None