BA 272 - Marketing Problems

Description
This course introduces students to the exciting world of marketing by analyzing a variety of real-world marketing situations and case problems. Marketing situations and cases will deal with all sizes of companies, domestic and global situations; profit and nonprofit organizations. Students learn the process of identifying the business problem, offering potential solutions, articulating the advantages and disadvantages of potential solutions, and proposing the recommended solution to the business problem.

Credit Hours: 3
Contact Hours: 3
Prerequisites/Other Requirements: BA 270 (D- or Higher)
English Prerequisite(s): None
Math Prerequisite(s): None
Course Corequisite(s): None
Academic Program Prerequisite: None
Consent to Enroll in Course: No Department Consent Required
Dual Enrollment Allowed?: No
Number of Times Course can be taken for credit: 1
Programs Where This Course is a Requirement:
Marketing, A.B., Pre-Business, A.B. (3+1, Davenport University), Pre-Management, A.B. (3+1, Davenport University),

General Education Requirement:
None
General Education Learner Outcomes (GELO):
NA
Course Learning Outcomes:
1. Identify the marketing decision problem.

2. Develop potential solutions to resolve the marketing problem.

3. Evaluate the advantages and disadvantages of each potential solution.

4. Propose the recommended marketing solution that best resolves the business problem.

5. Conduct a company summary.

5. Research and analyze various markets and industries.

6. Recognize marketplace opportunities.

7. Identify and describe the customer need(s), problem(s), and pain point(s).

8. Conduct an environmental scanning analysis of the following areas; competition, technology, economic, political and legal, as well as social and cultural.

9. Utilize various marketing tools, tactics, and strategies in the decision-making process.

10. Recognize an organization’s unique value proposition.

11. Understand customer validation.

12. Identify value creation and revenue model.

13. Propose go-to-market strategies.

14. Use high-quality, credible, relevant sources to support writing.

15. Consider the context, costs, benefits and consequences of potential solutions to problems or issues.
Course Outline:
I. Introduction to Marketing Problems and Research

A. Strategic Planning and the Marketing Management Process

B. Marketing Research: Process and Systems for Decision Making

C. Consumer Behavior

D. Target Marketing, Segmentation, and Positioning

E. Product and Brand Strategy

F. New Product Planning and Development

G. Integrated Marketing Communications

H. Personal Selling, Relationship Building, and Sales Management

I. Distribution Strategy

J. Pricing Strategy

K. Marketing Services

L. Global Marketing

II. Analyzing Marketing Problems and Cases

A. Case Method

B. Marketing Terminology

III. Executive Summary Proposal

A. Company Summary

B. Customers and Problems

C. Solution

D. Competitive Analysis and Unique Selling Proposition

E. Customer validation

F. Value Creation and Revenue Model

G. Go to Market Strategy

Approved for Online and Hybrid Delivery?:
No
Instructional Strategies:
Lecture/Discussion: 0-30%

Facilitated Class Discussion: 0-30%

Student Presentations and Q & A: 0-30%

Group Work: 0-30%
Mandatory Course Components:
None
Equivalent Courses:
None

Accepted GRCC Advanced Placement (AP) Exam Credit: None
AP Min. Score: NA
Name of Industry Recognize Credentials: None

Course prepares students to seek the following external certification:
No
Course-Specific Placement Test: None
Course Aligned with ARW/IRW Pairing: NA

Mandatory Department Assessment Measures:
None

Course Type:
Program Requirement- Offering designed to meet the learning needs of students in a specific GRCC program.
Course Format:
Lecture - 1:1
Total Lecture Hours Per Week: 3
People Soft Course ID Number: 100047
Course CIP Code: 52.9999
Maximum Course Enrollment: 24
General Room Request: None

High School Articulation Agreements exist?: No
If yes, with which high schools?: NA
Non-Credit GRCC Articulation Agreement With What Area: No
Identify the Non Credit Programs this Course is Accepted: NA

School: School of Business & Industry
Department: Business
Discipline: BA
Faculty Credential Requirements:
Master’s Degree (GRCC general requirement)
Faculty Credential Requirement Details:
Master’s Degree in Business, MBA, or related field.

A minimum of 2 years of related work experience (4,000 hours) is required (Perkins Act). Professor must possess proven successful marketing experience.

Major Course Revisions: N/A
Last Revision Date Effective: 20220214T20:42:35
Course Review & Revision Year: 2026-2027