BA 204 - Electronic Commerce

Description
This course introduces students to the exciting world of e-commerce and the e-commerce process from both historical and research perspectives. This course introduces important concepts in e-commerce and helps the student see the e-commerce process through the eyes of the business professional and entrepreneur. In addition, the course helps students understand e-commerce’s impact on traditional and modern business models. This course helps students learn how to succeed in a digital economy.

Credit Hours: 3
Contact Hours: 3
Prerequisites/Other Requirements: None
English Prerequisite(s): None
Math Prerequisite(s): None
Course Corequisite(s): None
Academic Program Prerequisite: None
Consent to Enroll in Course: No Department Consent Required
Dual Enrollment Allowed?: Yes
Number of Times Course can be taken for credit: 1
Programs Where This Course is a Requirement:
Business Administration, A.B., Marketing, A.B., Pre-Marketing, A.B. (3+1, Davenport University)

General Education Requirement:
None
General Education Learner Outcomes (GELO):
NA
Course Learning Outcomes:
1. Explain the nature and importance of e-commerce.

2. Articulate the key differences between traditional and electronic forms of commerce.

3. Describe the essentials of e-commerce and how it is being conducted and managed.

4. Assess major opportunities, limitations, issues, and risks relating to e-commerce.

5. Evaluate revenue models and strategies for e-commerce.

6. Analyze the basic business and technical components required for a successful e-commerce venture.

7. Define key e-commerce initiatives.

8. Discuss the e-commerce strategies for growing and managing a venture.

9. Describe or demonstrate how to develop an e-commerce plan for a new or existing venture.

10. Use high-quality, credible, relevant sources to support writing.

11. Consider the context, costs, benefits and consequences of potential solutions to problems or issues.
Course Outline:
I. Introduction to E-Commerce

A. Introduction

B. Definition and scope of E-Commerce

C. What are the roles and responsibilities of an E-commerce manager?

D. Key challenges

II. Introduction a Digital World

A. The new economy

B. Being Digital

C. Moor’s Law

III. Individuals Online

IV. Online Branding

V. Usability, Creditability, and Persuasion

A. The website visit

B. Creating useful content

VI. Personalization

VII. Online and Offline Strategy

Approved for Online and Hybrid Delivery?:
Yes
Instructional Strategies:
Lecture: 10-50%

Facilitated class discussion: 10-50%

Mediated instruction: 0-30%

Group work: 0-30%
Mandatory Course Components:
None
Equivalent Courses:
None

Accepted GRCC Advanced Placement (AP) Exam Credit: None
AP Min. Score: NA
Name of Industry Recognize Credentials: None

Course prepares students to seek the following external certification:
No
Course-Specific Placement Test: None
Course Aligned with ARW/IRW Pairing: N/A

Mandatory Department Assessment Measures:
None

Course Type:
Program Requirement- Offering designed to meet the learning needs of students in a specific GRCC program.
Course Format:
Lecture - 1:1
Total Lecture Hours Per Week: 3
People Soft Course ID Number: 103695
Course CIP Code: 52.9999
Maximum Course Enrollment: 24
High School Articulation Agreements exist?: No
If yes, with which high schools?: NA
Non-Credit GRCC Articulation Agreement With What Area: No
Identify the Non Credit Programs this Course is Accepted: NA

School: School of Business & Industry
Department: Business
Discipline: BA
Faculty Credential Requirements:
Master’s Degree (GRCC general requirement), Professionally qualified through work experience in field (Perkins Act or Other) (list below)
Faculty Credential Requirement Details:
Master’s Degree in business and 4000 hours of experience. Professor must possess proven e-commerce experience, have a working knowledge of the Internet, e-commerce principles & technologies & the ability to present theory in an understandable format.

Major Course Revisions: N/A
Last Revision Date Effective: 20230216T17:58:15
Course Review & Revision Year: 2027-2028