BA 201 - Business Communication

Description
This course is a survey of communication principles and practices used by businesses and other organizations. Students learn both theory and practical methods to plan, create, and deliver effective oral and written messages. Topics include interpersonal and group communication; cross-cultural communication; writing and editing business messages, reports, and presentations; electronic communication; and employment communications. It is recommended that students possess college-level writing skills prior to enrolling in this course.

Credit Hours: 3
Contact Hours: 3
Prerequisites/Other Requirements: None
English Prerequisite(s): Eligible for IRW 101/EN 101
Math Prerequisite(s): None
Course Corequisite(s): None
Academic Program Prerequisite: None
Consent to Enroll in Course: No Department Consent Required
Dual Enrollment Allowed?: Yes
Number of Times Course can be taken for credit: 1
Programs Where This Course is a Requirement:
Business Administration, A.B., Management and Supervision, A.B., Marketing, A.B., Retail Management Certificate, Pre-Business, A.A. (Cornerstone University),

General Education Requirement:
None
General Education Learner Outcomes (GELO):
NA
Course Learning Outcomes:

Plan, create, and deliver effective oral and written messages.
Demonstrate effective interpersonal and group communication.
Use electronic tools for communication and research.
Write and edit business messages, reports, and presentations.
Prepare a formal written analytical report using secondary research.
Organize and deliver a professional business presentation including visual aids.
Develop employment communications.
Make effective presentation, formatting, and stylistic choices when developing a communication.
Understand the role of context, audience, and purpose when developing a communication.
Complete work accurately, with attention to detail.

Course Outline:
I. Introduction to Business Communication

A. Establishing Credibility

II. Principles of Interpersonal Communication

A. Interpersonal Communication and Emotional Intelligence

B. Team Communications and Difficult Conversations

C. Communicating across Cultures

III. Principles for Business Messages

A. Creating Effective Business Messages

B. Improving Readability with Style and Design

C. Email and other Traditional Tools for Business Communication

D. Social Media for Business Communication

IV. Types of Business Messages

A. Routine Business Messages

B. Persuasive Messages

C. Bad-News Messages

V. Reports and Presentations

A. Research and Business Proposals and Planning for Business Reports

B. Completing Business Proposals and Business Reports

C. Planning Presentations

D. Delivering Presentations

E. Employment Communications

Approved for Online and Hybrid Delivery?:
Yes
Instructional Strategies:
Lecture: 25-75%

Facilitated discussion: 25-75%

Mediated instruction: 0-20%

Group work: 0-30%
Mandatory Course Components:
Required formal written business report and oral presentation.
Equivalent Courses:
None

Accepted GRCC Advanced Placement (AP) Exam Credit: None
AP Min. Score: NA
Name of Industry Recognize Credentials: None

Course prepares students to seek the following external certification:
No
Course-Specific Placement Test: None
Course Aligned with ARW/IRW Pairing: NA

Mandatory Department Assessment Measures:
None

Course Type:
Program Requirement- Offering designed to meet the learning needs of students in a specific GRCC program.
Course Format:
Lecture - 1:1
Total Lecture Hours Per Week: 3
People Soft Course ID Number: 100034
Course CIP Code: 52.9999
Maximum Course Enrollment: 28
General Room Request: None

High School Articulation Agreements exist?: No
If yes, with which high schools?: NA
Non-Credit GRCC Articulation Agreement With What Area: No
Identify the Non Credit Programs this Course is Accepted: NA

School: School of Business & Industry
Department: Business
Discipline: BA
Faculty Credential Requirements:
Master’s Degree (GRCC general requirement), Professionally qualified through work experience in field (Perkins Act or Other) (list below)
Faculty Credential Requirement Details:
Faculty must have at least two years (4,000 hours) full-time professional experience in business and/or communication (Perkins Act requirement).

Major Course Revisions: N/A
Last Revision Date Effective: 20220214T20:42:07
Course Review & Revision Year: 2026-2027