BA 170 - Principles of Retailing

Description
This course introduces students to the exciting world of retail and the competitive retail industry. Students learn principles of retailing, types of retailers, franchising, multichannel and omnichannel retailing, customer buying behavior, retail marketing, location and site selection, merchandise management, supply chain, retail advertising, store design and layout, and customer experience.

Credit Hours: 3
Contact Hours: 3
Prerequisites/Other Requirements: None
English Prerequisite(s): None
Math Prerequisite(s): None
Course Corequisite(s): None
Academic Program Prerequisite: None
Consent to Enroll in Course: No Department Consent Required
Dual Enrollment Allowed?: Yes
Number of Times Course can be taken for credit: 1
General Education Requirement:
None
General Education Learner Outcomes (GELO):
NA
Course Learning Outcomes:
1. Understand and explain the role of retailing in our society.

2. Understand the types of retailers.

3. Evaluate franchise opportunities.

4. Recognize the opportunities for you in retailing.

5. Analyze the changing retail industry.

6. Understand the importance of customer service in retailing.

7. Illustrate the types of ownership for retail firms.

8. Analyze the channels used by retailers.

9. Understand retail strategy.

10. Identify retail locations and site selections.

11. Recognize the importance of supply chain management in retail.

12. Analyze retail promotional campaigns.

13. Use high-quality, credible, relevant sources to support writing.

14. Consider the context, costs, benefits and consequences of potential solutions to problems or issues.

Course Outline:
I. Introduction to the World of Retailing

A. Introduction to the World of Retailing

B. Types of Retailers

C. Multichannel and OmniChannel Retailing

D. Customer Buying Behavior

II. Retailing Strategy

A. Retail Market Strategy

B. Financial Strategy

C. Retail Locations

D. Retail Site Locations

E. Information Systems and Supply Chain Management

F. Customer Relationship Management

III. Merchandise Management

A. Managing the Merchandise Planning Process

B. Buying Merchandise

C. Retail Pricing

D. Retail Communications Mix

IV. Human Resource and Store Management

A. Human Resources and Managing the Store

B. Store Layout, Design, and Visual Merchandising

C. Customer Service

Approved for Online and Hybrid Delivery?:
Yes
Instructional Strategies:
Lecture: 0-30%

Facilitated class discussion: 0-30%

Mediated instruction: 0-30%

Group work: 0-30%

Case problems: 0-30%

Mandatory Course Components:
None
Equivalent Courses:
None

Accepted GRCC Advanced Placement (AP) Exam Credit: None
AP Min. Score: NA
Name of Industry Recognize Credentials: NA

Course prepares students to seek the following external certification:
No
Course-Specific Placement Test: None
Course Aligned with ARW/IRW Pairing: NA

Mandatory Department Assessment Measures:
None

Course Type:
Elective- Offering designed to expand learning opportunities for degree seeking students. May or may not be required for students in a specific GRCC program.
Course Format:
Lecture - 1:1
Total Lecture Hours Per Week: 3
People Soft Course ID Number: 100013
Course CIP Code: 52.9999
Maximum Course Enrollment: 24
High School Articulation Agreements exist?: No
If yes, with which high schools?: NA
Non-Credit GRCC Articulation Agreement With What Area: No
Identify the Non Credit Programs this Course is Accepted: NA

School: School of Business & Industry
Department: Business
Discipline: BA
Faculty Credential Requirements:
Master’s Degree (GRCC general requirement)
Faculty Credential Requirement Details:
Master's Degree in Business, MBA, or related field. A minimum of 2 years of related work experience (4,000 hours) is required (Perkins Act). Professor must possess proven successful retail experience.

Major Course Revisions: N/A
Last Revision Date Effective: 20220214T20:41:39
Course Review & Revision Year: 2026-2027