AT 261 - Graphic Design II

Description
This course emphasizes advanced technical and creative aspects of graphic design, the design process, and industries of design. Students are exposed to preparing artwork and copy for print and electronic production in both traditional and digital environments. Characteristics of different design environments and movements, typography, color theory and digital media are also explored.

Credit Hours: 3
Contact Hours: 4
Prerequisites/Other Requirements: AT 260 (D- or Higher)
English Prerequisite(s): None
Math Prerequisite(s): None
Course Corequisite(s): None
Academic Program Prerequisite: None
Consent to Enroll in Course: No Department Consent Required
Dual Enrollment Allowed?: No
Course Fees: $20.00
Number of Times Course can be taken for credit: 1
Programs Where This Course is a Requirement:
Pre-Art, A.A. (General Transfer)

General Education Requirement:
None
General Education Learner Outcomes (GELO):
NA
Course Learning Outcomes:
1. Demonstrate the ability to pull inspiration from various sources and incorporate them into design projects.

2. Successfully complete the design process through its various stages in the execution of intermediate design workflow.

3. Demonstrate the ability to compose comprehensive designs based on specifications.

4. Demonstrate the ability to use appropriate design technology.

5. Objectively critique one’s own artwork as well as those of others.

6. Use creativity and alternative thinking to brainstorm new ideas and possible solutions to problems and issues.

7. Complete work accurately, with attention to detail.

8. Successfully design and execute an electronic portfolio.
Course Outline:
I. Designing for the Web

II. The Ad Campaign

III. Poster Design

IV. Data Visualization

V. 3-D Design

VI. The Digital Portfolio

Approved for Online and Hybrid Delivery?:
No
Instructional Strategies:
Lecture: 10-20%

Demonstration: 10-15%

Survey: 5-20%

Group Critique: 10-20%

Instructor Critique: 5-20%

Guided Discussion: 5-20%

Lab: 30-50%
Mandatory Course Components:
None
Equivalent Courses:
None

Accepted GRCC Advanced Placement (AP) Exam Credit: None
AP Min. Score: NA
Name of Industry Recognize Credentials: None

Course prepares students to seek the following external certification:
No
Course-Specific Placement Test: None
Mandatory Department Assessment Measures:
None

Course Type:
Program Requirement- Offering designed to meet the learning needs of students in a specific GRCC program.
Course Format:
Lecture/Lab - Must meet Lecture & Lab Ratios
Total Lecture/Lab Hours Per Week: 4
People Soft Course ID Number: 100244
Course CIP Code: 50.0799
Maximum Course Enrollment: 24
High School Articulation Agreements exist?: No
If yes, with which high schools?: NA
Non-Credit GRCC Articulation Agreement With What Area: No
Identify the Non Credit Programs this Course is Accepted: NA

School: School of Liberal Arts
Department: Visual Arts
Discipline: AT
First Term Valid: Fall 2019 (8/1/2019)
1st Catalog Year: 2019-2020
Faculty Credential Requirements:
Master’s Degree (GRCC general requirement), Professionally qualified through work experience in field (Perkins Act or Other) (list below)
Faculty Credential Requirement Details:
M.F.A. specializing in in Graphic Design, College level teaching experience, Industry experience or equivalent. Bachelor degree in Graphic Design is accepted when appropriate evidence of Industry experience is available.

Last Revision Date Effective: 2017-04-10 12:02:11
Course Review & Revision Year: 2023-2024