BA 204 - Electronic Commerce Description This course introduces students to the exciting world of e-commerce and the e-commerce process from both historical and research perspectives. This course introduces important concepts in e-commerce and helps the student see the e-commerce process through the eyes of the business professional and entrepreneur. In addition, the course helps students understand e-commerce’s impact on traditional and modern business models. This course helps students learn how to succeed in a digital economy. Credit Hours: 3 Contact Hours: 3 School: School of Business & Industry Department: Business Discipline: BA Major Course Revisions: N/A Last Revision Date Effective: 20230216T17:58:15 Course Review & Revision Year: 2027-2028 Course Type: Program Requirement- Offering designed to meet the learning needs of students in a specific GRCC program. Course Format: Lecture - 1:1
General Education Requirement: None General Education Learner Outcomes (GELO): NA Course Learning Outcomes: 1. Explain the nature and importance of e-commerce.
2. Articulate the key differences between traditional and electronic forms of commerce.
3. Describe the essentials of e-commerce and how it is being conducted and managed.
4. Assess major opportunities, limitations, issues, and risks relating to e-commerce.
5. Evaluate revenue models and strategies for e-commerce.
6. Analyze the basic business and technical components required for a successful e-commerce venture.
7. Define key e-commerce initiatives.
8. Discuss the e-commerce strategies for growing and managing a venture.
9. Describe or demonstrate how to develop an e-commerce plan for a new or existing venture.
10. Use high-quality, credible, relevant sources to support writing.
11. Consider the context, costs, benefits and consequences of potential solutions to problems or issues. Approved for Online Delivery?: No Course Outline: I. Introduction to E-CommerceA. Introduction B. Definition and scope of E-Commerce C. What are the roles and responsibilities of an E-commerce manager? D. Key challenges II. Introduction a Digital World A. The new economy B. Being Digital C. Moor’s Law III. Individuals Online IV. Online Branding V. Usability, Creditability, and Persuasion A. The website visit B. Creating useful content VI. Personalization VII. Online and Offline Strategy Mandatory CLO Competency Assessment Measures: None Name of Industry Recognize Credentials: None Instructional Strategies: Lecture: 10-50%Facilitated class discussion: 10-50% Mediated instruction: 0-30% Group work: 0-30%
Mandatory Course Components: None Academic Program Prerequisite: None Prerequisites/Other Requirements: None English Prerequisite(s): None Math Prerequisite(s): None Course Corerequisite(s): None Course-Specific Placement Test: None Course Aligned with IRW: N/A Consent to Enroll in Course: No Department Consent Required Total Lecture Hours Per Week: 3 Faculty Credential Requirements: Master’s Degree (GRCC general requirement), Professionally qualified through work experience in field (Perkins Act or Other) (list below) Faculty Credential Requirement Details: Master’s Degree in business and 4000 hours of experience. Professor must possess proven e-commerce experience, have a working knowledge of the Internet, e-commerce principles & technologies & the ability to present theory in an understandable format. Maximum Course Enrollment: 24 Equivalent Courses: None Dual Enrollment Allowed?: Yes Number of Times Course can be taken for credit: 1 Programs Where This Courses is a Requirement: Business Administration, A.B., Marketing, A.B., Pre-Marketing, A.B. (3+1, Davenport University) People Soft Course ID Number: 103695 Course CIP Code: 52.9999 High School Articulation Agreements exist?: No If yes, with which high schools?: NA Non-Credit GRCC Agreement exist?: No If yes, with which Departments?: NA Corporate Articulation Agreement exist?: No If yes, with which Companies?: NA
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