BA 106 - Starting a Business

Description
This course centers on the business planning process, opportunity recognition, business concept development, feasibility testing, and the business plan, among other topics. Students gain the knowledge, skills, concepts, and strategies relevant for start-up and early-stage business enterprises. A practical, hands-on approach encourages students to immerse themselves in the vision, research, and planning aspects of a new venture.

Credit Hours: 3
Contact Hours: 3

School: School of Business & Industry
Department: Business
Discipline: BA

Last Revision Date Effective: 2017-03-13 19:17:08
Course Review & Revision Year: 2023-2024

Course Type:
Program Requirement- Offering designed to meet the learning needs of students in a specific GRCC program.
Course Format:
Lecture - 1:1

General Education Requirement: None
General Education Learner Outcomes (GELO):
NA

Course Learning Outcomes:

Evaluate a business idea against one’s own personal vision, lifestyle, and professional and financial goals.
Examine personal willingness and desire to be a successful entrepreneur.
Research, recognize, and assess business opportunities.
Determine the feasibility of a business concept as compared to a model business.
Choose an appropriate legal structure and management infrastructure for your business concept.
Conduct research on a chosen product/service demonstrating its relationship to the industry, competition, and other market considerations.
Project the financial situation of a business concept.
Describe or demonstrate how to develop a business plan.
Consider the context, costs, benefits and consequences of potential solutions to problems or issues. (CT2)
Use high-quality, credible, relevant sources to support writing. (CS8)

Approved for Online Delivery?: Yes

Course Outline:
I. Entrepreneurial Opportunity

A. Understanding entrepreneurship

B. Preparing for the entrepreneurial journey

C. Recognizing and shaping an opportunity

D. Developing and testing a business model

II. Feasibility Analysis

A. Analyzing the industry and market

B. Analyzing product/service design and protection

C. Building the founding team

D. Calculating startup capital requirements

III. Business Design

A. Proof of Concept: a new approach to business plans

B. Choosing the legal form of organization

C. Incorporating ethics and social responsibility in the business

D. Designing an entrepreneurial organization

E. Planning startup operations

F. Developing a startup marketing plan

G. Funding a startup venture

IV. Planning for Growth and Change

A. Funding a rapidly growing venture

B. Planning for growth

C. Planning for change

Mandatory CLO Competency Assessment Measures:
None

Name of Industry Recognize Credentials: NA

Instructional Strategies:
Lecture and Discussion: 10-50%

Facilitated Class Discussion: 10-50%

Student Presentation: 0-30%

Group and/or Individual Work: 0-40%

Mandatory Course Components:
None

Academic Program Prerequisite: None
Prerequisites/Other Requirements: None
English Prerequisite(s): None
Math Prerequisite(s): None
Course Corerequisite(s): None
Course-Specific Placement Test: None
Course Aligned with IRW: NA
Consent to Enroll in Course: No Department Consent Required

Total Lecture Hours Per Week: 3
Faculty Credential Requirements:
“Master’s Degree (GRCC general requirement)”, “Professionally qualified through work experience in field (Perkins Act or Other) (list below)”
Faculty Credential Requirement Details: All faculty teaching this course must have experience in small business/entrepreneurship.

Maximum Course Enrollment: 24
Equivalent Courses: None
Dual Enrollment Allowed?: No
Number of Times Course can be taken for credit: 1
First Term Valid: Fall 2019 (8/1/2019)
Programs Where This Courses is a Requirement:
Entrepreneurship Certificate
1st Catalog Year: 2019-2020
People Soft Course ID Number: 100020
Course CIP Code: 52.9999

High School Articulation Agreements exist?: Yes
If yes, with which high schools?: Allegan County Area Technical and Education Center, Byron Center High School, Caledonia High School, East Kentwood High School, Forest Hills Central High School, Forest Hills Eastern High School, Forest Hills Northern High School, Grandville High School, Kent City High School, Rockford High School, West Ottawa High School
Non-Credit GRCC Agreement exist?: No
If yes, with which Departments?: NA
Corporate Articulation Agreement exist?: No
If yes, with which Companies?: NA