Marketing, A.B.

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Academic Program Code: 125

This program prepares students for marketing responsibilities in business by studying both the fundamentals of marketing operations, marketing strategy planning, and customer relations.

Students will learn the marketing process whereby goods, services, and processes move from concept to adoption by the customer. Students will learn the 4Ps of marketing; Product, Price, Place, and Promotion,

This program prepares students for positions in marketing, sales, retailing, advertising, and related fields.

To receive an Associate in Business degree in the Marketing program, a student must meet the course and credit requirements.

Note: This program is designed for career entry and/or advancement in selected fields. It is not intended to be a transfer program. Students planning to transfer should see a counselor or faculty advisor concerning transfer options.

General Education Courses

Select a minimum of 15 credit hours of course work from the General Education Course list. Course work must be selected as directed from the areas below.

English Composition and Communications

EN 101 - English Composition I Credit Hours: 3
Select one (1) course from the list below.
EN 102 - English Composition II Credit Hours: 3
COM 131 - Fundamentals of Public Speaking Credit Hours: 3
COM 135 - Interpersonal Communication Credit Hours: 3

Humanities

Select one (1) Humanities General Education Elective.

Humanities General Education - Elective Credit Hours: varies by course

Social Sciences

Select one (1) Social Sciences General Education Elective.

Social Sciences General Education - Elective Credit Hours: varies by course

Natural Sciences and Mathematics

Select one (1) Natural Sciences Lab/Non Lab General Education Elective or one (1) Mathematics General Education Elective.

Nat Sci Lab/Non Lab General Education - Elective Credit Hours: varies by course
OR
Mathematics General Education - Elective Credit Hours: varies by course

General Education Total Credit Hours

15 (minimum)

Program Courses

BA 103 - Introduction to Business Credit Hours: 4
BA 105 - Entrepreneurship Credit Hours: 3
BA 170 - Principles of Retailing Credit Hours: 3
BA 172 - Sales Credit Hours: 3
BA 174 - Advertising Credit Hours: 3
BA 201 - Business Communication Credit Hours: 3
BA 207 - Business Law I Credit Hours: 3
BA 256 - Principles of Accounting I Credit Hours: 4
BA 270 - Marketing Credit Hours: 3
BA 272 - Marketing Problems Credit Hours: 3
BA 276 - Business Innovation Credit Hours: 4
BA 283 - Business Management Credit Hours: 3

Program Elective Courses

BA 204 - Electronic Commerce and/or BA 286 - Small Business Management strongly suggested.

BA Elective - (min. of 3) Credit Hours: 3

BA Elective - (min. of 3) Credit Hours: 3

Total Credit Hours

In What Order Should I Take Classes?

Please select courses from the Priority I list. Select courses based on the number of credits you are taking in the semester, for example, if you are a part time student you do not have to take all of the courses listed. If you are unable to schedule Priority I courses, move to and select from the list of Priority II, Priority III, and Priority IV courses.

Priority I	Priority II
EN 101 - English Composition I General Education Course-Nat Sci/Mathematics BA 103 - Introduction to Business BA 105 - Entrepreneurship BA 270 - Marketing	EN 102 - English Composition II OR COM 131 - Fundamentals of Public Speaking OR COM 135 - Interpersonal Communication General Education Course General Education Course BA 172 - Sales BA 201 - Business Communication
Priority III	Priority IV
BA 174 - Advertising BA 256 - Principles of Accounting I BA 272 - Marketing Problems BA 276 - Business Innovation	BA 170 - Principles of Retailing BA 207 - Business Law I BA 283 - Business Management Program Elective Course Program Elective Course

NOTE: This priority schedule assumes the student is prepared to take the courses listed. If prerequisites are required, additional semesters may be required to complete this degree.

Meet with an Academic Program Advisor and consult My Degree Path for specific degree requirements.