Mar 29, 2024  
2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

Marketing, A.B.


Academic Program Code: 125

This program prepares students for marketing responsibilities in business by studying both the fundamentals of marketing operations, marketing strategy planning, and customer relations.

Students will learn the marketing process whereby goods, services, and processes move from concept to adoption by the customer. Students will learn the 4Ps of marketing; Product, Price, Place, and Promotion,

This program prepares students for positions in marketing, sales, retailing, advertising, and related fields.

To receive an Associate in Business degree in the Marketing program, a student must meet the course and credit requirements.

Note: This program is designed for career entry and/or advancement in selected fields. It is not intended to be a transfer program. Students planning to transfer should see a counselor or faculty advisor concerning transfer options.

General Education Courses


Select a minimum of 15 credit hours of course work from the General Education Course list.  Course work must be selected as directed from the areas below.

English Composition and Communications


Humanities


Select one (1) Humanities General Education Elective.

Social Sciences


Select one (1) Social Sciences General Education Elective.

Natural Sciences and Mathematics


Select one (1) Natural Sciences Lab/Non Lab General Education Elective or one (1) Mathematics General Education Elective.

General Education Total Credit Hours


15 (minimum)

Program Elective Courses


BA 204 - Electronic Commerce  and/or BA 286 - Small Business Management  strongly suggested.

Total Credit Hours


60

In What Order Should I Take Classes?


In What Order Should I Take Classes?

Please select courses from the Priority I list.  Select courses based on the number of credits you are taking in the semester, for example, if you are a part time student you do not have to take all of the courses listed.  If you are unable to schedule Priority I courses, move to and select from the list of Priority II, Priority III, and Priority IV courses.

Priority I Priority II

EN 101 - English Composition I  

General Education Course-Nat Sci/Mathematics

BA 103 - Introduction to Business  

BA 105 - Entrepreneurship  

BA 270 - Marketing  

EN 102 - English Composition II  

OR

COM 131 - Fundamentals of Public Speaking  

OR

COM 135 - Interpersonal Communication  

General Education Course

General Education Course

BA 172 - Sales   

BA 201 - Business Communication   

Priority III Priority IV

BA 174 - Advertising  

BA 256 - Principles of Accounting I  

BA 272 - Marketing Problems 

BA 276 - Business Innovation    

 

BA 170 - Principles of Retailing  

BA 207 - Business Law I  

BA 283 - Business Management  

Program Elective Course

Program Elective Course  

NOTE: This priority schedule assumes the student is prepared to take the courses listed. If prerequisites are required, additional semesters may be required to complete this degree.

Meet with an Academic Program Advisor and consult My Degree Path for specific degree requirements.