Marketing, A.B.

Academic Program Code: 125

This program prepares students for marketing responsibilities in business by studying both the fundamentals of marketing operations, marketing strategy planning, and customer relations.

Students will learn the marketing process whereby goods, services, and processes move from concept to adoption by the customer. Students will learn the 4Ps of marketing; Product, Price, Place, and Promotion,

This program prepares students for positions in marketing, sales, retailing, advertising, and related fields.

To receive an Associate in Business degree in the Marketing program, a student must meet the course and credit requirements.

Note: This program is designed for career entry and/or advancement in selected fields. It is not intended to be a transfer program. Students planning to transfer should see a counselor or faculty advisor concerning transfer options.