BA 286 - Small Business Management

Description
This course emphasizes the managerial considerations involved in establishing a small business and the challenges confronting the entrepreneur. Upon completion of this course, students are able to identify the entrepreneurial and managerial skills needed to become a successful business manager and/or business owner.

Credit Hours: 3
Contact Hours: 3

School: School of Business & Industry
Department: Business
Discipline: BA

Major Course Revisions: N/A
Last Revision Date Effective: 20240208T17:17:37
Course Review & Revision Year: 2028-2029

Course Type:
Program Requirement- Offering designed to meet the learning needs of students in a specific GRCC program.
Course Format:
Lecture - 1:1

General Education Requirement: None
General Education Learner Outcomes (GELO):
NA

Course Learning Outcomes:

Evaluate the nature and importance of entrepreneurs.
Define what a small business is.
Explain what is involved in the entrepreneurial lifestyle.
Distinguish between the roles of entrepreneurs and small business managers.
List examples of how small businesses contribute to the marketplace and the economy.
Explain the importance of entrepreneurial integrity and ethics.
Discuss the characteristics and challenges of a family business.
Identify and assess business, marketing, human resource, and location plans.
Discuss the importance of building customer relationships.
Seek out experts, resources, research, etc. to support the students’ own small business and entrepreneurial interests.
Consider the context, costs, benefits and consequences of potential solutions to problems or issues.
Use high-quality, credible, relevant sources to support writing.

Approved for Online Delivery?: Yes

Course Outline:
I. Entrepreneurship: A World of Opportunity

A. The Entrepreneurial Life

B. Entrepreneurial Integrity and Ethics

II. Starting from Scratch or Joining an Existing Business

   A. Getting Started

   B. Franchising and Buyouts

   C. The Family Business

III. Developing the New Venture Business Plan

   A. The Business Plan: Visualizing the Dream

   B. The Marketing Plan

   C. The Human Resource Plan: Managers, Owners, Allies, and Directors

   D. The Location Plan

IV. Focusing on the Customer: Marketing Growth Strategies

   A. Building Customer Relationships

   B. Product and Supply Chain Management

   C. Pricing and Credit Decisions

Mandatory CLO Competency Assessment Measures:
None

Name of Industry Recognize Credentials: NA

Instructional Strategies:
Lecture/Discussion: 10-50%

Facilitated Class Discussion: 10-50%

Student Presentations and Q & A: 0-30%

Group Work: 0-30%

Mandatory Course Components:
None

Academic Program Prerequisite: None
Prerequisites/Other Requirements: None
English Prerequisite(s): None
Math Prerequisite(s): None
Course Corerequisite(s): None
Course-Specific Placement Test: None
Course Aligned with IRW: N/A
Consent to Enroll in Course: No Department Consent Required

Total Lecture Hours Per Week: 3
Faculty Credential Requirements:
Master’s Degree (GRCC general requirement), Professionally qualified through work experience in field (Perkins Act or Other) (list below)
Faculty Credential Requirement Details: Master’s Degree must be in a business related field.

Professor must possess proven successful management/leadership experience.

Maximum Course Enrollment: 24
Equivalent Courses: None
Dual Enrollment Allowed?: Yes
Advanced Placement (AP) Exam Credit Accepted: None
AP Min. Score: NA
Number of Times Course can be taken for credit: 1
First Term Valid: Fall 2019 (8/1/2019)
Programs Where This Courses is a Requirement:
Entrepreneurship Certificate, Management and Supervision, A.B., Pre-Exercise Science, A.A. (Aquinas College), Pre-Management, A.B. (3+1, Davenport University),
1st Catalog Year: 2019-2020
People Soft Course ID Number: 100050
Course CIP Code: 52.9999

High School Articulation Agreements exist?: No
If yes, with which high schools?: NA
Non-Credit GRCC Agreement exist?: No
If yes, with which Departments?: NA
Corporate Articulation Agreement exist?: No
If yes, with which Companies?: NA