BA 201 - Business Communication

Description
This course is a survey of communication principles and practices used by businesses and other organizations. Students learn both theory and practical methods to plan, create, and deliver effective oral and written messages. Topics include interpersonal and group communication; cross-cultural communication; writing and editing business messages, reports, and presentations; electronic communication; and employment communications. It is recommended that students possess college-level writing skills prior to enrolling in this course.

Credit Hours: 3
Contact Hours: 3

School: School of Business & Industry
Department: Business
Discipline: BA

Major Course Revisions: N/A
Last Revision Date Effective: 20220214T20:42:07
Course Review & Revision Year: 2026-2027

Course Type:
Program Requirement- Offering designed to meet the learning needs of students in a specific GRCC program.
Course Format:
Lecture - 1:1

General Education Requirement: None
General Education Learner Outcomes (GELO):
NA

Course Learning Outcomes:

Plan, create, and deliver effective oral and written messages.
Demonstrate effective interpersonal and group communication.
Use electronic tools for communication and research.
Write and edit business messages, reports, and presentations.
Prepare a formal written analytical report using secondary research.
Organize and deliver a professional business presentation including visual aids.
Develop employment communications.
Make effective presentation, formatting, and stylistic choices when developing a communication.
Understand the role of context, audience, and purpose when developing a communication.
Complete work accurately, with attention to detail.

Approved for Online Delivery?: Yes

Course Outline:
I. Introduction to Business Communication

A. Establishing Credibility

II. Principles of Interpersonal Communication

A. Interpersonal Communication and Emotional Intelligence

B. Team Communications and Difficult Conversations

C. Communicating across Cultures

III. Principles for Business Messages

A. Creating Effective Business Messages

B. Improving Readability with Style and Design

C. Email and other Traditional Tools for Business Communication

D. Social Media for Business Communication

IV. Types of Business Messages

A. Routine Business Messages

B. Persuasive Messages

C. Bad-News Messages

V. Reports and Presentations

A. Research and Business Proposals and Planning for Business Reports

B. Completing Business Proposals and Business Reports

C. Planning Presentations

D. Delivering Presentations

E. Employment Communications

Mandatory CLO Competency Assessment Measures:
None

Name of Industry Recognize Credentials: None

Instructional Strategies:
Lecture: 25-75%

Facilitated discussion: 25-75%

Mediated instruction: 0-20%

Group work: 0-30%

Mandatory Course Components:
Required formal written business report and oral presentation.

Academic Program Prerequisite: None
Prerequisites/Other Requirements: None
English Prerequisite(s): Eligible for IRW 99/EN 101
Math Prerequisite(s): None
Course Corerequisite(s): None
Course-Specific Placement Test: None
Course Aligned with IRW: NA
Consent to Enroll in Course: No Department Consent Required

Total Lecture Hours Per Week: 3
Faculty Credential Requirements:
Master’s Degree (GRCC general requirement), Professionally qualified through work experience in field (Perkins Act or Other) (list below)
Faculty Credential Requirement Details: Faculty must have at least two years (4,000 hours) full-time professional experience in business and/or communication (Perkins Act requirement).

General Room Request: None

Maximum Course Enrollment: 28
Equivalent Courses: None
Dual Enrollment Allowed?: Yes
Advanced Placement (AP) Exam Credit Accepted: None
AP Min. Score: NA
Number of Times Course can be taken for credit: 1
Programs Where This Courses is a Requirement:
Business Administration, A.B., Management and Supervision, A.B., Marketing, A.B., Retail Management Certificate, Pre-Business, A.A. (Cornerstone University),
People Soft Course ID Number: 100034
Course CIP Code: 52.9999

High School Articulation Agreements exist?: No
If yes, with which high schools?: NA
Non-Credit GRCC Agreement exist?: No
If yes, with which Departments?: NA
Corporate Articulation Agreement exist?: No
If yes, with which Companies?: NA