AT 260 - Graphic Design I

Description
This course introduces the technical and creative aspects of graphic design, the design process, and the industries of design. Students are exposed to preparing artwork for print and digital production in both traditional and digital environments. Characteristics of different design environments and movements, design principles, typography, color and new media are also explored.

Credit Hours: 3
Contact Hours: 4

School: School of Liberal Arts
Department: Visual Arts
Discipline: AT

Last Revision Date Effective: 2017-04-10 11:45:02
Course Review & Revision Year: 2023-2024

Course Type:
Program Requirement- Offering designed to meet the learning needs of students in a specific GRCC program.
Course Format:
Lecture/Lab - Must meet Lecture & Lab Ratios

General Education Requirement: None
General Education Learner Outcomes (GELO):
NA

Course Learning Outcomes:
1. Synthesize information from class lectures, class critiques, and personal experience to design successful compositions.

2. Demonstrate the ability to pull inspiration from various sources and incorporate them into design projects.

3. Successfully complete the design process through its various stages in the execution of basic design workflow.

4. Demonstrate the ability to use appropriate design technology.

5. Objectively critique one’s own artwork as well as those of others.

6. Visually demonstrate a clear understanding of the basic Design Principles and Elements of Art through various traditional and/or digital media.

7. Use creativity and alternative thinking to brainstorm new ideas and possible solutions to problems and issues.

8. Complete work accurately, with attention to detail.

Approved for Online Delivery?: No

Course Outline:
I. Design Principles: Balance Sequence/ Rhythm Proportion Emphasis Unity

II. Typography: 6 Races of Type Styles Glyph Anatomy Design History Layout & Spread Strategies

III. Color: Color Systems 12 Hue Color Wheel Munell Color System Digital Color Management

IV. Logo Design

V. Design Workflow: Concept Development Thumbnails Roughs comprehensives Delivery

VI. Digital Best Practices: Asset Management Delivery Codes Mass Storage PrePress and Printing

Mandatory CLO Competency Assessment Measures:
None

Name of Industry Recognize Credentials: None

Instructional Strategies:
Lecture: 10-20%

Demonstration: 10-15%

Survey: 5-20%

Group Critique: 10-20%

Instructor Critique: 10-20%

Guided Discussion: 5-20%

Lab: 20-50%

Mandatory Course Components:
None

Academic Program Prerequisite: None
Prerequisites/Other Requirements: AT 130 (D- or Higher)
English Prerequisite(s): None
Math Prerequisite(s): None
Course Corerequisite(s): None
Course-Specific Placement Test: None
Consent to Enroll in Course: No Department Consent Required

Total Lecture/Lab Hours Per Week: 4
Faculty Credential Requirements:
Master’s Degree (GRCC general requirement), Professionally qualified through work experience in field (Perkins Act or Other) (list below)
Faculty Credential Requirement Details: M.F.A. specializing in Graphic Design, College level teaching experience, Industry experience or equivalent. Bachelor degree in Graphic Design is accepted when evidence of appropriate industry experience is available.

Maximum Course Enrollment: 24
Equivalent Courses: None
Dual Enrollment Allowed?: No
Number of Times Course can be taken for credit: 1
First Term Valid: Fall 2019 (8/1/2019)
Programs Where This Courses is a Requirement:
Pre-Art, A.A. (General Transfer)
1st Catalog Year: 2019-2020
Course Fees: $20.00
People Soft Course ID Number: 100243
Course CIP Code: 50.0799

High School Articulation Agreements exist?: No
If yes, with which high schools?: NA
Non-Credit GRCC Agreement exist?: No
If yes, with which Departments?: NA
Corporate Articulation Agreement exist?: No
If yes, with which Companies?: NA