BA 272 - Marketing Problems

Credit Hours: 3
Contact Hours: 3

Prerequisites/Other Requirements: BA 270 (D- or Higher)

English Prerequisites: None

Math Prerequisites: None

Corequisites: None

Description: This course provides the student with a variety of case problems and marketing situations varied in content and mode of presentation. Cases deal with all sizes of companies, multinational to small proprietorship products and services; profit and nonprofit organizations. Participants design and execute a marketing research project as integral part of their classroom responsibility.

Department Consent: No Consent

General Education Distribution Category Met: None