May 19, 2022  
2017-2018 Catalog 
2017-2018 Catalog [ARCHIVED CATALOG]

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BA 174 - Advertising

Credit Hours: 3
Contact Hours: 3
Prerequisites/Other Requirements: None

English Prerequisites: None

Math Prerequisites: None

Corequisites: None
Description: The role of the advertising agency; copy structure; trademarks; illustrations; layout; market research; advertising production; and use of newspapers, magazines, radio, television, outdoor advertising, direct mail, display, and packaging.

Department Consent: No Consent
General Education Distribution Category Met: None

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