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    Grand Rapids Community College
   
 
  Aug 18, 2017
 
 
    
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2017-2018 Catalog

Marketing, A.B.


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Academic Program Code: 125

This program prepares students for marketing responsibilities in business by studying both the fundamentals of marketing operations, marketing strategy planning, and customer relations.

Students will learn the marketing process whereby goods, services, and processes move from concept to adoption by the customer. Students will learn the 4Ps of marketing; Product, Price, Place, and Promotion,

This program prepares students for positions in marketing, sales, retailing, advertising, and related fields.

To receive an Associate in Business degree in the Marketing program, a student must meet the course and credit requirements.

Note: This program is designed for career entry and/or advancement in selected fields. It is not intended to be a transfer program. Students planning to transfer should see a counselor or faculty advisor concerning transfer options.

General Education Courses


Select a minimum of 15 credit hours of course work from the General Education Course list.  Course work must be selected as directed from the areas below.

English Composition and Communications


All student must take EN 101.

Humanities


Select one (1) Humanities General Education Elective.

Social Sciences


Select one (1) Social Sciences General Education Elective.

Natural Sciences and Mathematics


Select one (1) Natural Sciences Lab/Non Lab General Education Elective or one (1) Mathematics General Education Elective.

General Education Total Credit Hours


15 (minimum)

Program Elective Courses


BA 204 E-commerce and/or BA 286 Small Business Management strongly suggested.

  • BA Elective - (min. of 3) Credit Hours: 3

Total Credit Hours


60

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